Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to … Read the whole story

News Corp. this morning announced what it described as a "historic" three-year deal with Google, ensuring it will receive "significant payments" from the search … Read the whole story

Radio and digital audio giant iHeartMedia has agreed to acquire audio media technology firm Triton Digital from E.W. Scripps Co. for $230 million. The … Read the whole story

A pre-upfront "new vision" event is slated, as well as announcing the hiring of former Turner TV networks senior ad sales executives. Read the whole story

Her responsibilities include corporate brand and reputation management, thought leadership, media relations and social media as well as analyst and influencer relations, employee communications … Read the whole story

YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap … Read the whole story

Named OOH UNITED, the new program will work collaboratively to promote a culture of inclusion to extend into all segments within the OOH industry, … Read the whole story

In this era of "Peak TV+," there are so many good series year-round on so many different platforms that I am constantly discovering new … Read the whole story

The charge was disclosed in a full-year earnings report that also revealed details of a major restructuring of the company's Japan operations. Read the whole story

With aggressive advertising growth a core part of its strategy, Roku appears to be jumping feet first into the content business. Read the whole story

Zeta Global's newly appointed Chief Data Officer Gore says his focus is "to move past descriptive, diagnostic, and predictive to prescriptive analysis." Read the whole story