by Wendy Davis
In the fall of 2017, Facebook Chief Operating Officer Sheryl Sandberg allegedly "acknowledged in an internal email" that she was aware of problems with … Read the whole story
by Joe Mandese
The Trade Desk said its revenues grew 48% in Q4 and 29% for full-year 2020, despite a slowdown in ad demand attributed to the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The show is called "Assembly Required" and it is co-hosted by Tim Allen and Richard Karn, former co-stars of the old ABC DIY comedy … Read the whole story
COMMENTARY
by
News outlets likely have seen a drop in web traffic following the move, which was more extreme than the company's past efforts. Read the whole story
by Tanya Gazdik
Chevy is the first automotive brand to partner with a TikTok artist, Chevrolet's Jennifer Hoffman tells "Marketing Daily." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big-brand TV advertisers are now more likely to go to a TV network-owned streaming platform. Read the whole story
by Ray Schultz
One title seems a corporate victim, the other part of a growing "bookazine" trend. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Who will be next to try to tame -- or own -- deliver-to-the-doorstep logistics, and combine it with online selling? Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. Read the whole story
by Karlene Lukovitz
Though media agencies have not been affected, the entertainment conglomerate has reduced worldwide creative agencies from 3,000 to a few dozen as part of … Read the whole story
by Larissa Faw
The initiative asks participants to invest 20% of their programmatic advertising spend to direct or collective news buys. Read the whole story
by Karlene Lukovitz
80% of the top 500 and 94% of the top 100 Roku apps, as well as 62% of the top 500 and 85% of … Read the whole story
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by Karlene Lukovitz
Roku's platform revenue, driven by Roku Channel advertising, leapt 81% in Q4 and 71% in full-year 2020. Read the whole story