IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database. The addition will give SMI 100% … Read the whole story
COMMENTARYFacebook global affairs chief Nick Clegg charges there is a "fundamental misunderstanding" of Facebook's relationship with news publishers. His argument suggests the greatest misunderstanding … Read the whole story
Agency leaders first began testing sustainable OOH print ads in the spring of 2017, working with partners and vendors to perfect the technology for … Read the whole story
COMMENTARYI perused the list of Golden Globe nominees just yesterday and came to the conclusion that nobody cares. Read the whole story
The new feature, "Total Cookie Protection," prevents cross-site tracking by keeping cookies in what Firefox is calling a "cookie jar." Read the whole story
We may never know whether the chicken or the egg came first, but we do know more advertisers believe the media buy comes first … Read the whole story
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify … Read the whole story
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It behooves us to take a peek under the hood of our obsession with Trump. Because if we fell for it once, we could … Read the whole story
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If $5.6 billion in rights fees could -- in theory -- double to $10 billion, can TV networks still make money? Read the whole story
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As local newspapers grapple with declining ad revs, accepting tax-deductible charitable donations could make all the difference. Read the whole story
Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity's … Read the whole story
VidMob's business model this time around attracted an impressive group of investors. This round brings investments to nearly $100 million. Read the whole story
