by Joe Mandese
As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst … Read the whole story
by Joe Mandese
Serena Duff, long-time head of Horizon Media's West Coast office, died Friday. She was 54. Duff, who joined Horizon in 2009, served as executive … Read the whole story
by Larissa Faw
The pest control company has tapped The Martin Agency for creative duties while Mediahub will handle media chores. Read the whole story
COMMENTARY
by Joe Mandese
2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media … Read the whole story
by Karlene Lukovitz
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across … Read the whole story
by Karlene Lukovitz
Netflix won six of the 11 available TV awards and three film awards, after being nominated for 20 TV awards and 42 overall. Disney+, … Read the whole story
by Laurie Sullivan
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. … Read the whole story
by Laurie Sullivan
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released … Read the whole story
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by Richard Whitman, Columnist
Several days ago, it released an ad skewering Sen. Ted Cruz (R-Texas) for his Mexico trip. Read the whole story
COMMENTARY
by Karlene Lukovitz
In Q4 2020, ad impressions for DSPs, ad networks and other programmatic media aggregators surpassed those of premium publishers for the first time in … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
NBC's "Debris" invites comparison with another sci-fi series in the NBCUniversal universe, "Resident Alien," on USA Network. Read the whole story
by Tanya Gazdik
Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandemic sub-themes. Read the whole story
COMMENTARY
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To help demonstrate their effectiveness for advertisers, many publishers are doing more to collect first-party data from consumers. Read the whole story