Overall, around 100 advertisers will participate in the tournament. Around 80% of the linear TV advertisers will also get streaming exposure. Just a couple … Read the whole story

Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Officer at the company, which focuses on investments in digital transformation businesses. Read the whole story

Who else but Oprah has the clout to corral a big interview like the one she conducted with Meghan and Harry? The answer is: … Read the whole story

Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry's researcher intelligencer, and has named six of them … Read the whole story

The NHL is coming back to Disney TV networks, with a deal as the first major sports franchise to offer exclusive, live sports rights … Read the whole story

Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.'s Marketing & Sales Practice as manager of external communications. He joins from vice … Read the whole story

eMarketer estimates more than 106 million U.S. households will watch streaming content in 2021, eclipsing pay TV, but the numbers are already materializing for … Read the whole story

Facebook on Wednesday asked a federal judge to dismiss antitrust lawsuits brought against the company stemming from its purchases of Instagram and WhatsApp. Read the whole story

Court notes that opinion pieces are protected. But it denies a 'Times' request for sanctions. Read the whole story