by Joe Mandese
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting … Read the whole story
by Steve McClellan
Joshua Palau has been appointed to the newly created role of Chief Media & Activation Officer. He previously served at Bayer, J&J and Comcast. Read the whole story
by Joe Mandese
Procter & Gamble once again was the top TV advertiser in the U.S. during 2020, but it also was the most cost-efficient -- by … Read the whole story
by Richard Whitman, Columnist
The deal covers clients of OMG agencies Hearts & Science, OMD, PHD and Resolution and is designed to optimize their media placements on the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media agency execs are fairly sure TV networks will do everything possible to fuel and strongly encourage all ad-supported digital video efforts. Read the whole story
by Ray Schultz
It's not only a revenue issue. Newspaper worry online notices can be buried in a user-unfriendly website that hides important information. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Whether or not they're aware of it, consumers have come to rely on frictionless digital connectivity and interconnected experiences extending far beyond websites. Which … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
There are signs that the show's production team is still wrestling with how to let go of the fond memories they are holding onto … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
You should never rely on the same sources day in and day out without occasionally going outside your comfort zone. Read the whole story
by Steve McClellan
Like the other major holding companies, WPP experienced improvement in the second half of the year and is expecting a return to organic growth … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Business groups are lining up to support a federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Is Roku now poised to be the Comcast, Charter and DirecTV of the future? Read the whole story
by Wayne Friedman
Movie theaters in Los Angeles, the largest U.S. cinema theater market, could re-open as early as this coming Monday at 25% capacity. Movie studios … Read the whole story