Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world … Read the whole story

Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. Read the whole story

The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses. Read the whole story

Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is … Read the whole story

The change will take place on April 1. The TV category is said to have once been one of the most profitable in B2B … Read the whole story

Smart TV set manufacturer Vizio says its ad business -- inventory sales, data licensing and other services through its Platform+ unit -- more than … Read the whole story

Publicis Groupe is appointing Amrita Randhawa as Chief Executive Officer, South East Asia to bring markets in the region including Singapore, Indonesia, Malaysia, Philippines, Vietnam … Read the whole story

This week marks the beginning of the end of the Kardashians' remarkable run with their history-making TV show. Read the whole story

Retail category growth was driven by a 212% jump in programmatic audience buying and a 159% increase in CTV. Overall video impressions rose 35% … Read the whole story

Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providing targeting and measurement solutions enabling marketers to take full advantage of data … Read the whole story