The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure … Read the whole story

The agency has also created new C-level roles including Chief Media Officer (Jade Watts) and Chief Creative Media Officer (Laurel Boyd). Read the whole story

NBCU has made significant investments in making its streaming service an effective vehicle for advertising, and its inventory pricing will reflect that, ad sales … Read the whole story

"Sesame Street" is making every effort to ensure that the Muppets don't offend anyone. Read the whole story

While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. Read the whole story

Smartphone users appear to be savvy about how digital publishers and app developers make money via their data, but are less accepting of the … Read the whole story

Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. Read the whole story

AT&T said it will discontinue its controversial "Data Free TV" program, which exempted some video streams, including still-in-growth-mode HBO Max, from subscribers' data caps, … Read the whole story

As of April 25, users can no longer opt out of ad targeting based on their actions within TikTok, although they can opt out … Read the whole story