In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds … Read the whole story

A fast-advancing Florida privacy bill that would give consumers the right to opt out of targeted advertising is drawing opposition from the ad industry. Read the whole story

With an implied probability of only 2.44%, oddsmakers predict the impeached former president's new social network will not be "Huge," literally. With odds of … Read the whole story

London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparency for programmatic media trading between advertisers and media suppliers. Read the whole story

The free, ad-supported platform, which will officially start March 29, has struck launch-sponsor deals with McDonald's, Coca-Cola, Clorox, Dunkin', Johnson & Johnson, Toyota, Walmart, … Read the whole story

The league won its new rights deals by realizing it held all the cards in this poker game and was uniquely positioned to rake … Read the whole story

Facebook CEO Mark Zuckerberg will suggest that Congress revamp Section 230 of the Communications Decency Act by linking the legal protections afforded to web … Read the whole story

About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco … Read the whole story

Half of 500-plus brand and agency media buying decision-makers surveyed by Forrester consider optimizing addressable TV and other emerging channels a top priority, but … Read the whole story