by Joe Mandese
Keurig Dr Pepper, marketer of beverage brands such as Keurig coffee, and soft drinks like Dr Pepper, Snapple and Canada Dry, has consolidated its … Read the whole story
by Wayne Friedman
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 2019) across 15 games. In 2019, an average 3.04 million viewers per game … Read the whole story
by Larissa Faw
Sara Porritt will be responsible for deploying the shared Omnicom mission of attaining equal representation, development, support and retention of all underrepresented groups within … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Your algorithms use unseemly amounts of data to keep users on your platform, because that leads to more ad revenue," Rep. Anna Eshoo told … Read the whole story
by Larissa Faw
Sorrell notes the company's current pipeline is running at stronger levels than last year. As of now, tech clients account for around 55% of … Read the whole story
by Wendy Davis
Signaling a more aggressive approach to enforcement, the FTC on Thursday said it is poised to begin the process of issuing binding regulations, as … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Super-fast growth of ad-supported video on demand would move digital platforms into the center of the entire ad ecosystem. Not likely just yet. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Dr. Watson is a scheming meanie and Sherlock Holmes is an incoherent addict in a drama that turns the Holmes-and-Watson story on its head. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
With new privacy legislation set to be introduced in Florida, trade associations are fighting back with the usual stupid arguments. Read the whole story
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by Larissa Faw
Canvas Worldwide is promoting Madhavi Tadikonda to EVP/Chief Investment Officer to oversee the overall media investment strategy for the agency, as well as its … Read the whole story
by Ray Schultz
The title will be part Dow Jones, but will remain a separate brand. Read the whole story
by Karlene Lukovitz
Legislators on both sides of the aisle demonstrated rare bipartisanship in slamming the CEOs of Facebook, Twitter and Google about disinformation, privacy and other … Read the whole story