Rumors abound of a hookup with Vivendi's Havas. Vivendi calls the reports "unfounded" while Publicis Groupe has declined comment. Read the whole story

Dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint global managing directors of content studio The Story Lab. They succeed the Dentsu … Read the whole story

Tricia Lasky, a long-term Publicis Media exec who most recently served as svp-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining … Read the whole story

Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" and "iconic art house" theaters, has added 88 screens from Cinepolis Luxury Cinemas' … Read the whole story

The average unit rate in 2020 was $4.99 million, and there were 85 30-second announcements in 2021 vs. 86 in 2020. Read the whole story

The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. Read the whole story

"United States of Al" is about an English-speaking immigrant from Afghanistan who served as an interpreter for U.S. Marines. Read the whole story

An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady … Read the whole story

"BrandTotal developed, promoted, and distributed several browser extensions and mobile applications, all programmed and designed to automatically scrape user and advertising-related data (without Facebook's … Read the whole story

A shareholder resolution filed with the company in January seeking an outside probe into whether some of the firm's advertising policies enabled support of … Read the whole story

Both deals will give what amounts to a $10-a-month price break exclusively to T-Mobile customers. Read the whole story

The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai. Read the whole story

"Google actively sells and shares consumers' personal information with thousands of entities, ranging from advertisers to publishers to hedge funds to political campaigns and … Read the whole story