by Joe Mandese
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage … Read the whole story
by Wendy Davis
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party … Read the whole story
by Wendy Davis
President Joe Biden has unveiled an infrastructure plan that includes $100 billion to expand broadband throughout the country. Read the whole story
by Larissa Faw
The remit includes all Hispanic media communications within the U.S., including planning, strategy and consumer insights. Read the whole story
by Joe Mandese
IPG Mediabrands' Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising its 2021 forecast to +6.4%, … Read the whole story
by Karlene Lukovitz
New Feed Filter Bar makes it easier for users to prioritize "favorites" and chronologically ranked posts, and switch back to algorithmically sorted content as … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A 39-year-old woman plays a 14-year-old boy in a new sitcom whose premise is one of the most unusual that has ever been conceived … Read the whole story

COMMENTARY
by Joe Mandese
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices. Read the whole story
by Karlene Lukovitz
Facebook's ban of Trump includes any content using his voice being posted on accounts associated with his campaign or owned by his surrogates. Read the whole story
by Wayne Friedman
Univision says there was softness in various ad categories. But thanks to political/advocacy advertising, overall advertising grew 10% to $373.5 million. Read the whole story
COMMENTARY
by Richard Hartell, Op-Ed Contributor
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Q&A with census worker Steve Edgeller, who has worked with population data in his career in urban development. Read the whole story
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by Richard Whitman, Columnist
For years, the CPG giant has been cutting back its agency roster. Now, it plans to do all its advertising and marketing in-house. Read the whole story