by Joe Mandese
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it … Read the whole story
by Joe Mandese
Despite -- or maybe because of -- the COVID-19 pandemic, internet ad spending soared 12.2% during 2020 to $139.8 billion, according to a just-released … Read the whole story
by Steve McClellan
The awards portion of the event will return (it was cancelled last year) and cover two years of work. Read the whole story
by Larissa Faw
It will operate under the joint leadership of John Gallegos, founder and CEO of Gallegos United and Kamran Asghar, CEO of Crossmedia, bringing together … Read the whole story
by Joe Mandese
In its debut in a highly regarded study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead … Read the whole story
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by Richard Whitman, Columnist
The review, the first major media assessment since 2015 includes North America, much of Europe and other markets. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The new "Law & Order: Organized Crime" is the seventh "Law & Order" series. Read the whole story
by Wayne Friedman
Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run. Read the whole story
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by Laurie Sullivan
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional media, especially those companies with TV stations and cable operations, have decades of experience around regulation. Read the whole story
by Karlene Lukovitz
A critical mass of households now don't need other devices to stream, interact with or receive addressable advertising. Read the whole story
by Karlene Lukovitz
Roku also reports that about 58% of those who watched the 2019 tournament on traditional linear TV via Roku did not return to traditional … Read the whole story