As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." Read the whole story

CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with … Read the whole story

Sun's assertions about Nielsen's local panel come as Nielsen is also facing criticism from VAB about its national panel. Nielsen says its methodologies are … Read the whole story

Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in … Read the whole story

Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who were paid to provide the company with … Read the whole story

Twitter's platform will now include Nielsen Media Impact and Nielsen Ad Intel, and expanded access to Total Ad Ratings. Read the whole story

Remember the Oprah Winfrey interview with Prince Harry and Meghan Markle? You can be forgiven if the whole thing has slipped your mind. Read the whole story

One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company … Read the whole story

Twitch's new policy is novel for its detailed, scalable approach to addressing off-platform behaviors. Read the whole story

Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, … Read the whole story