by Joe Mandese
In its first quarter to reflect the year-over-year impact of the pandemic, albeit partially, Publicis Groupe reported a moderate decline in net revenues, but … Read the whole story
by Wendy Davis
"New and incoming leadership at the Department of Commerce and other interested agencies need additional time to consider potential options," lawyers for the Dept. … Read the whole story
COMMENTARY
by Joe Mandese
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic. Read the whole story
by Wendy Davis
"Facebook's long track record of exploiting young people and putting them at risk makes the company particularly unsuitable as the custodian of a photo … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The star of the show is Dominic Cooper, who was last seen on TV in the title role of "Preacher" on AMC. Read the whole story
by Joe Mandese
It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew … Read the whole story
by Wayne Friedman
Tegna says ad and marketing revenues have returned to "pre-pandemic levels" and were "stronger-than-expected." The increase would place ad revenues at $321.8 million. Read the whole story
by Karlene Lukovitz
Across all categories, video ad impressions grew 45% YoY during March. Read the whole story
COMMENTARY
by Lauren Beerling
Targeting is now the hands of the machines -- which can find users faster and more accurately than marketers, who have other jobs to … Read the whole story
COMMENTARY
by
The program has generated hundreds of millions of dollars a year for the company, possibly at the expense of publishers that sell ad inventory … Read the whole story