Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly … Read the whole story

Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to … Read the whole story

In a healthy leading indicator of the U.S. ad industry recovery, ad execs -- both advertisers and media planners and buyers -- say they … Read the whole story

Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands' UM unit its media agency of record. Read the whole story

If the Golden Globes are a harbinger of how the Oscars will play out, then there could be bad news in the offing for … Read the whole story

Intent data shows word-of-mouth interest among marketers has risen and fallen a number of times since December, but it's currently on the upswing. Read the whole story

The new service measures "should be comparable to that of the metrics already used for linear TV," according to a media executive. Read the whole story

The wireless carrier is offering near-real-time access to backstage areas, the red carpet and the press room. Read the whole story

Of those who have seen misleading or harmful information, 49% say they saw it on Facebook. Read the whole story

More than 20 video content topics and 700 hundred subtopics will be available when advertisers select the "in-stream only" placement and brand objectives for … Read the whole story