After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over … Read the whole story

Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government … Read the whole story

The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that … Read the whole story

The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure. Read the whole story

Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media … Read the whole story

Sweden is the native country for police Det. Evert Backstrom, created by Swedish author Leif G.W. Persson for a series of three books. Read the whole story

Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that … Read the whole story

Cross-platform measurement, not yet available, is the red pill for marketers: the unsettling truth of how people really consume media now. Read the whole story

Will more ad dollars be pushed into affiliate marketing as Google, Apple, Microsoft, Facebook and others put limitations on third-party cookie tracking? Anthony Capano, … Read the whole story

A privacy bill passed by the Florida House "missed the mark, and will negatively impact local businesses with needless additional expenses for measures that … Read the whole story