by Wayne Friedman
While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for … Read the whole story
by Joe Mandese
In what may well be described as vaxxographics, media and marketing research giant GfK has segmented American consumers based on whether they have been … Read the whole story
by Larissa Faw
Publicis was the incumbent on the Fiat-Chrysler business, which it won in 2016, and WPP's MediaCom was the incumbent for PSA Group, holding the … Read the whole story
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by Richard Whitman, Columnist
As part of its investment, Dentsu Ventures will assist OT with its ad business and collaborate with the firm on its new league. Read the whole story
by Karlene Lukovitz
Carriage disputes, long the bane of MVPDs, have infiltrated streaming -- and Roku claims this one is over more than money. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Should technology take up the challenge to drive innovation to "improve the world," rather than simply change it for economic gain? Read the whole story
by Wendy Davis
German business groups allege Apple's new settings will exclude competitors from processing ad-related data. Read the whole story
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by Steve McClellan
The main idea is to provide more granular insights about professional and patient audiences for clients and to better plan and execute communications to … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition I offer some wide-ranging thoughts to set the stage for this year's marketplace. Read the whole story
by Wayne Friedman
From March 15-April 18 of this year, average broadcast viewership had a steep 20% drop, with cable sinking 26%. Read the whole story
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by Larissa Faw
This year's class includes several faces from Adland including Bill Kolb, Chairman and CEO, McCann Worldgroup; Devika Bulchandani, CEO, Ogilvy North America & Global … Read the whole story
by Laurie Sullivan
Apple's revised plans to invest 20% more in the U.S. to build on its next-gen silicon, 5G tech and AI strategies has the potential … Read the whole story
by Karlene Lukovitz
The eight-year deal, reportedly worth $8 billion, calls for Univision to use Google's Cloud and other solutions to drive growth in international markets and … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Cadillac CMO Melissa Grady noted significant chatter on social media after the airing of the Lyriq spot, which made its debut on the broadcast. Read the whole story