by Laurie Sullivan
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will … Read the whole story
by Joe Mandese
The "Donald Trump" brand's value has fallen since the former president was voted out of office, accelerating a trend that began when he first … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The overriding factor is major consumer behavior changes - rising streaming usage is changing everything. Read the whole story
COMMENTARY
by Joe Mandese
On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media … Read the whole story
by Karlene Lukovitz
At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will look to lure advertisers with a preview of 140-plus hours' worth of original … Read the whole story
by Wayne Friedman
The NFL draft opening round drew 12.5 million viewers in the Nielsen live program-plus same day metric across ESPN, ABC, and the NFL Network … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This week, "Antiques Roadshow" goes on a celebrity binge for three weeks with episodes filmed in or around the homes of celebrities. Read the whole story
by Steve McClellan
Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the … Read the whole story
by Laurie Sullivan
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender … Read the whole story
by Steve McClellan
The new unit, Talon-Buntin America, based in Nashville, will be led by Talon America CEO Jim Wilson. Buntin OOH COO Jon Carmack will oversee … Read the whole story
COMMENTARY
by
Sixty-five percent of stories about the Biden administration were on its policy and agenda, while the remainder focused on leadership and character, according to … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice. Read the whole story