by Steve McClellan
That's according to the latest assessment from agency tracker COMvergence, which found U.S. billings fell 15.3% last year among the 29 agencies included in … Read the whole story
by Joe Mandese
Madison Avenue likes to boast about its media-buying clout, but even its biggest are also-rans to the long tail. Read the whole story
by Steve McClellan
The role is new and comes amid a huge pandemic-boosted surge in online commerce activity, sparking demand for agency services in the sector from … Read the whole story
by Joe Mandese
At a time when ad pros seem to take print editions for granted, Grey Mexico and 'Time Out' are using them to save people's … Read the whole story
by Larissa Faw
Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands as information sources. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Suddenly, legacy broadcasting is the gold standard for television achievement and audience delivery. Read the whole story
by Joe Mandese
Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week's intent data points to a rise in searches around "programmatic" and "LED billboards" among both brands and agencies. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A sweeping privacy bill introduced recently in New York cleared its first hurdle this week, when it was approved by the state Senate Consumer … Read the whole story
COMMENTARY
by Patrick Brown, Op-Ed Contributor
It seems like the digital economy was built on 300x250 banners, but do they have a place in its future? In my view, no. Read the whole story
by Karlene Lukovitz
ViacomCBS's "relatively sub-scale player" status and content assets might make it attractive to Comcast or one of the tech giants looking to grow in … Read the whole story
by Larissa Faw
The firm aims to support two startups annually with preference given to U.S.-based companies. Leaders will select potential applicants based on several factors, including … Read the whole story
by Karlene Lukovitz
The lawsuit charges that McDonald's has discriminated against Allen's Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract. Read the whole story
by Ray Schultz
Dark patterns often victimize consumers with hidden fees and an inability to complain or unsubscribe from emails. Read the whole story
by Wayne Friedman
The bulk of this revenue would come from Discovery+, launched this past January, and HBO Max, which started in May 2020. Read the whole story
COMMENTARY
by
Some 59% who identify as liberal equate the idea with holding people accountable, while only 36% of conservatives express the same opinion. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Video game publishers are beginning to introduce TV-like ads into console-driven gameplay to tap already massive audiences. Read the whole story