After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can … Read the whole story

The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence. Read the whole story

In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: … Read the whole story

The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad … Read the whole story

In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its … Read the whole story

TruTV's steadfast reliance on "Impractical Jokers" has long fascinated the "TV Blog." Read the whole story

Facebook can make ad campaigns sit in limbo for days while it goes through a stringent review process, leaving marketers to wonder if they … Read the whole story

Florida Gov. Ron DeSantis on Monday signed a law that fine social media companies $250,000 per day for banning political candidates for statewide office. Read the whole story

More than 180,000 people have signed petitions urging Facebook to abandon plans to launch a children's version of Instagram, the Campaign for a Commercial-Free … Read the whole story

Barring a last-minute hitch in the negotiations, the parties could announce a deal as early as this week, reports WSJ. Read the whole story