With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improved dramatically from just three … Read the whole story

What is the value of video content? In the case of Amazon's acquisition of MGM Studios, this particular motherlode is worth $8.45 billion. Read the whole story

In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it … Read the whole story

Zambezi has promoted Grace Teng to Chief Media Officer. She’ll lead the agency’s media and analytics department. Teng joined the agency in 2018 as … Read the whole story

In another sign that American media consumption is returning to more normalized patterns, the rate of broadband data consumption for the average American household … Read the whole story

"A Quiet Place Part II" registered the best box-office results since the pandemic disrupted the theatrical movie business over a year ago, pulling in … Read the whole story

It's been a while since I've written something truly upside down. So today, as we head into the first unofficial weekend of summer, I'd … Read the whole story

Many brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to … Read the whole story