by Joe Mandese
In recent weeks, research ranking brands based on "meaning," "conscious," and "ESG" have been released showing the ad industry is keen on measuring the … Read the whole story
COMMENTARY
by Joe Mandese
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works … Read the whole story
by Steve McClellan
A formal review followed a surge in business for the Atlanta-based franchise chain that specializes in fresh fruit arrangements. Read the whole story
by Richard Whitman, Columnist
The use of alien emojis in ad copy jumped 125% in the first half of the year, while references to UFOs jumped 157%, according … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In our household, "Columbo," along with the action movies of John Wick and Jason Bourne, have become something of a habit. Read the whole story
COMMENTARY
by Joe Mandese
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of … Read the whole story
by Karlene Lukovitz
In addition, Paramount+ will add 1,000 new titles to its feature film library on June 10, and debut the Mark Wahlberg sci-fi action film … Read the whole story
by Karlene Lukovitz
As the coronavirus threat begins to abate and travel picks up, NBCUniversal has expanded its partnership with airport out-of-home media company ReachTV to span … Read the whole story
by Tanya Gazdik
The partnership "drives home the brand emotion that is the heart of the new campaign," says Toyota's Angie White. Read the whole story
by Karlene Lukovitz
Called Onn, the line includes an economy-priced Android TV UHD device and an Android TV UHD device. Read the whole story
by Joe Mandese
Facebook today took steps to better safeguard users against reckless speech by political figures, including extending its suspension of former President Donald Trump's account … Read the whole story
by Wendy Davis
A federal judge has handed Facebook a partial defeat in its battle with analytics company BrandTotal over access to ad-related data. Read the whole story
by Laurie Sullivan
The development team is working with Amazon, eBay and others to integrate content feeds, pre-integrated checkout and other features in a browser focused on … Read the whole story
by Karlene Lukovitz
Under the precedent-setting agreement, Google agreed to stop giving its own services preferential treatment in its advertising platforms. Read the whole story