U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's … Read the whole story

In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time … Read the whole story

Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." Read the whole story

Cable and broadcast still command 64% of viewing time on TV screens, but streaming is up from 20% last year, and could reach 33% … Read the whole story

Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media's Spark Foundry unit has won the media agency-of-record account for DIY beauty … Read the whole story

NBC must have really wanted to be in business with the Manning brothers to OK the new "College Bowl" premiering next Tuesday. Read the whole story

The network is also reportedly suggesting that prime ad positions within the Super Bowl LVI broadcast may be contingent on also buying time in … Read the whole story

"Vault by CNN: Moments That Changed Us" will include key moments in CNN's history as a news channel. The effort will begin in late … Read the whole story

"The Beatles: Get Back," from director Peter Jackson, was to be a film set for launch this August; now, it's a three-part, six-hour series … Read the whole story

Dagger produced a pro bono video for The A Pledge, asking Atlanta agencies to make agency diversity a priority. OKRP created a program with … Read the whole story

The initiative developed late last year is called the "Underrepresented Voices Exchange Traded Deal" a collection of ad impressions that run solely on some … Read the whole story

The automotive newsletter sector saw a 105% increase in programmatic spend during the pandemic as demand for cars grew, LiveIntent reports. Read the whole story