by Joe Mandese
Facebook may or may not be a content company, but it is definitely a context one, and the next generation of paid and organic … Read the whole story
by Steve McClellan
The initiative comes amid a greater effort by marketers and agencies to spend more of their media budgets with minority publishers. Read the whole story
by Joe Mandese
Publicis Media's Starcom London team is claiming to be the "first U.K. agency to develop and implement an automated media booking bot." Read the whole story
by Joe Mandese
During a long, rambling, emotionally charged new product presentation Wednesday, The Trade Desk CEO spoke about the unique existential moment for the ad industry, … Read the whole story
by Steve McClellan
Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of Publicis … Read the whole story

COMMENTARY
by Joe Mandese
While mobile may be the new TV "interface," as this week's column illustrates, interoperability issues persist. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A new summer comedy series comes to The CW this weekend all the way from New Zealand with top talent attached. Read the whole story
by Steve McClellan
VaynerMedia has appointed Eric Jacobs as the agency's first Chief Innovation Officer. He will spearhead VaynerMedia's innovation and technology services. Read the whole story
by Steve McClellan
The return of Sue Batterton and Trevor Monteiro follows agency efforts to reinvent itself after the scandal that embroiled the agency and its founder … Read the whole story
by Wendy Davis
Former President Donald Trump has sued Facebook, YouTube and Twitter for allegedly violating the First Amendment by suspending his account after the January 6 … Read the whole story
by Wendy Davis
Republicans on the House Judiciary Committee want to require judges to handle antitrust lawsuits against tech companies quickly, and allow the cases to be … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Amazon & Google, for two -- though picking them is easy. Here are my other choices. Read the whole story
by Laurie Sullivan
TikTok has launched a U.S. pilot program that allows users to create a video resume and submit it to a participating brand. Read the whole story
by Laurie Sullivan
The multimedia ad format will use AI and machine learning to combine images, headlines and descriptions, and will serve up on Bing.com. Microsoft says … Read the whole story
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by Karlene Lukovitz
CTV accounts for 29% of all video impressions served in North America, edging out desktop, at 28%. CTV also has the lowest fraud/SIVT rate … Read the whole story
by Steve McClellan
Jaclyn Kaminski will lead the agency's new sustainability department with a remit that includes leading the group's net zero transition, developing an internal sustainability … Read the whole story
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by Laurie Sullivan
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. Read the whole story