The ad industry's global and U.S. ad growth consensus improved dramatically for this year, as Dentsu became the third of the major agency holding … Read the whole story

Mediaocean, one of the major media-buying processing system providers used by Madison Avenue, has agreed to acquire Flashtalking, an innovative independent digital ad server … Read the whole story

The accreditation provides an objective stamp-of-approval for content-level brand safety, raising the bar for the entire industry. Read the whole story

Research from the company suggests unless linear TV marketers shift a massive 40% of linear TV budgets to AVOD services, they will suffer a … Read the whole story

If the sale is completed Dentsu would lease office space from the new owner in the building for its staff, only about 20% of … Read the whole story

Based on a real-life surgeon who earned a reputation for gross malpractice, the show features hard-to-watch operating scenes. Read the whole story

TikTok hopes to speed the removal of harmful content by applying automation where it is more efficient than humans. Meanwhile, Facebook and Twitter are … Read the whole story

A big part of that total was the soaring debut of Walt Disney's "Black Widow" -- at $80 million. Read the whole story

The Facebook Audience Size Report for July 2021 offers a view into how Facebook audience segments have changed over time, including a specific focus … Read the whole story