by Joe Mandese
Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to … Read the whole story
by Steve McClellan
At GroupM Katherin Strieder was Chief Product Officer, Data & Technology. She reports to MiQ Global Chief Strategy Officer Paul Silver. Read the whole story
COMMENTARY
by Joe Mandese
I have a prediction to make about Fox Weather: It's going to be hot. And by that, I mean stone cold. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A New York Times story published last week about a new round of competition in weather reporting omitted mention of AccuWeather. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There is a disconnect between connected TV when it comes to advertising revenue and the time consumers spend with the content. Read the whole story
by Joe Mandese
Exactly how bad was the 2020 global ad recession for key ad category growth? According to Dentsu's revised ad outlook, it various by category, … Read the whole story
-
by Laurie Sullivan
The network will pair brands with in-house products to give advertisers one place to access educational, technical and marketing resources. Read the whole story
by Karlene Lukovitz
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft … Read the whole story
by Sarah Mahoney
Nike's "Best Day Ever" spot is is a goofy ode to tomorrow, taking viewers through a single frenetic make-believe day. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Digital connection cannot possibly incorporate all the nuance of face-to-face connections needed to form trust and teamwork. Read the whole story
-
by Richard Whitman, Columnist
The main idea: Ensure that DE&I is top of mind and fully embraced throughout the agency. Read the whole story