by Joe Mandese
As part of a broader initiative supporting the return of business across the food service and hospitality industry, WPP's Wavemaker and Hill & Knowlton … Read the whole story
by Joe Mandese
Despite some big question marks about attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar on Thursday forecast it will … Read the whole story
by Steve McClellan
The agency has launched an NFT consultancy that will advise clients on the ins and outs of non-fungible tokens. Read the whole story
by Wayne Friedman
NBCU says it delivered "double-digit percent increases in volume and pricing" in upfront deal-making. Read the whole story
by Laurie Sullivan
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. Read the whole story
by Karlene Lukovitz
Twitter, which began testing full-screen ads in its Fleets messages just last month, has suddenly announced the format's demise as of Aug. 3, saying … Read the whole story
by Karlene Lukovitz
Netflix has hired a Facebook gaming content executive to be its VP of game development, as the giant streamer seeks new ways to maintain … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Victory this year goes to the companies that boast the most Emmy-nominated platforms. Walt Disney Co. led, followed by WarnerMedia and Netflix. Read the whole story
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by Richard Whitman, Columnist
With just 12 days to go before a scheduled vote on the merger, both sides remain far apart on acceptable terms. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In addition to the $80 million it grabbed from the first weekend of "Black Widow," it took in $60 million in streaming revs under … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The flood gates of sponsorship for college athletes have already opened, raising several issues for teams and players. Read the whole story
by Wendy Davis
"Opting out of the sale of personal information should be easy for consumers," California's attorney general states in a new guide to the privacy … Read the whole story
by Wayne Friedman
Previously exec VP, marketing, Schillace now oversees all on-air and off-air promotion, brand and program advertising, and strategic partnerships. Read the whole story