Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. Read the whole story

Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the whole story

That's according to the latest COMvergence global billings rankings report which found billings fell 7.3% in 2020. Read the whole story

In an appeal to the MRC, the VAB says Nielsen violated at least five minimum standards that are "still creating material negative impact into … Read the whole story

Twitter this morning announced it is beginning a brand safety audit process with industry ratings watchdog, the Media Rating Council (MRC). Read the whole story

A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. Read the whole story

Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop … Read the whole story

Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. Read the whole story

The company has upgraded its full-year performance guidance and expects to fully recover to pre-pandemic growth levels a year earlier than expected with organic … Read the whole story

The company surpassed analyst's expectations and Wall Street sent its stock up sharply in Tuesday morning trading after the release of second quarter results. Read the whole story

A high level of creativity -- and the astronomical effort that goes along with it -- are evident in every frame of the new … Read the whole story

If confirmed by the Senate, Kanter will lead the federal government's antitrust lawsuit against Google, which accuses the company of illegally monopolizing the search … Read the whole story