by Joe Mandese
With a growth rate of 9% in 2020 -- a tough year for the ad business overall -- Dentsu X grew 50% faster than … Read the whole story
by Steve McClellan
In the new role, Fields will oversee several business units and functions including business development, Horizon Media Canada and Horizon's multicultural practice among others. Read the whole story
by Joe Mandese
The Philadelphia-based shop has been named media AOR for the fresh-baked Insomnia Cookies chain. Read the whole story
by Wayne Friedman
The company's "cookieless" approach expands efforts to "reduce reliance on a single third-party provider." Read the whole story
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by Joe Mandese
Comscore, which established itself as one of the ad industry's major media audience-measurement services based on an opt-in panel of consumers, this morning announced … Read the whole story
by Joe Mandese
WPP data and digital strategy agency SYZYGY has promoted Director of Media Matt Brown to a new, dual role of commercial director of the … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
The show, titled "Small Town News: KPVM Pahrump" (in Nevada), premieres next week. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the whole story
by Joe Mandese
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according … Read the whole story

COMMENTARY
by Karlene Lukovitz
Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices. Read the whole story
by Wayne Friedman
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. Read the whole story

COMMENTARY
by Steve Sternberg, Featured Columnist
In this week's edition, I make the case why "Evil," which premiered on CBS in September 2019, is one of the best shows currently … Read the whole story
by Steve McClellan
Following the completion of the merger-expected next month, the combined company will be renamed Stagwell Inc. Read the whole story
by Wayne Friedman
Against tough comparisons to the year-ago pandemic period -- when virtually all at-home media took off -- all video-game revenue inched up just 2% … Read the whole story
by Steve Ellwanger
Second quarter financial results surprised many on Wall Street, with growth of 41% -- much more than the 27% forecast from investment banking firm … Read the whole story