"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. Read the whole story
COMMENTARYJust a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." Read the whole story
Amazon's failure to meet Wall Street predictions for the first time in several years is due in part to tough comparisons. But are bigger … Read the whole story
COMMENTARYAdvertising is now worth nearly five times as much as Amazon's retail business. Read the whole story
The movie -- also released via paid VOD on Disney+ -- illustrates how problematic movie release strategies have become as the pandemic continues to … Read the whole story
COMMENTARYRon Popeil died last week in Los Angeles at age 86, and was fondly remembered in the news coverage that followed. Read the whole story
The media outlet's site apologized for old videos that violate YouTube's policy against COVID misinformation, but denied that its hosts have denied COVID's existence. Read the whole story
COMMENTARYNo longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video … Read the whole story
The company reported that all regions made significant progress in Q2 with Europe up 19.6%, North America,10.2%, Asia-Pacific, 21.1%, Latin America,19.4%. Read the whole story
The CEO of MyPillow, which spent nearly $50 million on Fox News ads last year, wanted to run an ad promoting a symposium about … Read the whole story
Timo Pelz will oversee business marketing for managed and self-serve advertising clients, including product messaging and events, as Reddit seeks to scale its advertising … Read the whole story
