Hunt fills a void left when Horizon West Coast General Manager Serena Duff died earlier this year. Read the whole story
The report seeks to debunk "myths," while highlighting best practices of leading providers. Read the whole story
Online streaming's share of the U.S. TV/video viewing population has expanded 1,200% since the "early 2010s," according to a soon-to-be-released estimate from a forthcoming … Read the whole story
Signing up for email lists in exchange for a "welcome reward" is the most prevalent way American consumers trade their personal data with marketers, … Read the whole story
COMMENTARYAt some point, she became smart enough to realize that playing a parody of herself was a shrewd direction in which to take her … Read the whole story
COMMENTARYWhile most financial results soared past expectations, headlines focused on the unexpected dip -- 7% -- in American users. Read the whole story
COMMENTARYThere are so many sub-genres of science fiction, and so many excellent vastly different sci-fi movies and television series, that singling out any as … Read the whole story
The Austin-based ad agency debuted Patch Notes Playgrounds, a gaming league where industry gamers can compete, socialize, and talk about what we're seeing in … Read the whole story
As TikTok's founding commerce agency partner, the two companies will join forces to offer brands access to exclusive research and packaged up services known … Read the whole story
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A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. Read the whole story
COMMENTARYFor a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the whole story
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CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. Read the whole story
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Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story
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My dogs Aurora and Duke and their friends seem to have a much clearer sense of community and understanding than their often-misguided humans. Read the whole story
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The channel leans into its strengths as its parent, WarnerMedia, sold by AT&T, gets set to merge with Discovery in 2022. Read the whole story
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that … Read the whole story
