by Karlene Lukovitz
The new capability will let marketers measure combined co-viewing for YouTube and YouTube TV across OTT/CTV, as well as desktop and mobile, along with … Read the whole story
by Joe Mandese
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed … Read the whole story
by Karlene Lukovitz
Fox says it supports a "multi-currency marketplace." Read the whole story
COMMENTARY
by Joe Mandese
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it … Read the whole story
by Karlene Lukovitz
The malware, identified by GeoEdge, can manipulate IoT devices, download apps without users' consent, and enable possible theft of personal information and monetary instruments, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It is the first scripted TV show of its kind to focus on Native-American teens in contemporary America. Read the whole story
by Steve McClellan
A 16-year veteran of Omnicom Media Group in the UK and EMEA, Laura Kell joins from OMD EMEA, where she was most recently Group … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median … Read the whole story
by Amy Corr
"Social is the most human channel to connect with people out in the world," said Leslie Sims, Deloitte Digital's newly hired Chief Creative Officer. … Read the whole story
by Steve McClellan
In this role, Vining will report to Chairman of VaynerX and CEO of VaynerMedia, Gary Vaynerchuk, and will lead the diversity, equity and inclusion … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
GroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Expect to see gains in video and performance-oriented ads to continue post-pandemic. Read the whole story
COMMENTARY
by Karlene Lukovitz
The appeal of CTV's low ad loads can be easily undermined by annoying repetition of ads (especially the same creative) and technical problems like … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even with dings from Wall Street, they still made out OK. Read the whole story
by Ray Schultz
Bloomberg Media and Ebony have formed a partnership to explore inequities facing the Black community and highlight Black entrepreneurs and innovators shaping culture. Read the whole story
by Wayne Friedman
Despite threats of a pullback in theatrical movie business, studios continue to ramp up national TV spending this summer on a monthly basis. Movie … Read the whole story