The new capability will let marketers measure combined co-viewing for YouTube and YouTube TV across OTT/CTV, as well as desktop and mobile, along with … Read the whole story
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed … Read the whole story
Fox says it supports a "multi-currency marketplace." Read the whole story
COMMENTARYIt's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it … Read the whole story
The malware, identified by GeoEdge, can manipulate IoT devices, download apps without users' consent, and enable possible theft of personal information and monetary instruments, … Read the whole story
COMMENTARYIt is the first scripted TV show of its kind to focus on Native-American teens in contemporary America. Read the whole story
A 16-year veteran of Omnicom Media Group in the UK and EMEA, Laura Kell joins from OMD EMEA, where she was most recently Group … Read the whole story
COMMENTARYThirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median … Read the whole story
"Social is the most human channel to connect with people out in the world," said Leslie Sims, Deloitte Digital's newly hired Chief Creative Officer. … Read the whole story
In this role, Vining will report to Chairman of VaynerX and CEO of VaynerMedia, Gary Vaynerchuk, and will lead the diversity, equity and inclusion … Read the whole story
COMMENTARYGroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and … Read the whole story
COMMENTARYExpect to see gains in video and performance-oriented ads to continue post-pandemic. Read the whole story
COMMENTARYThe appeal of CTV's low ad loads can be easily undermined by annoying repetition of ads (especially the same creative) and technical problems like … Read the whole story
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Even with dings from Wall Street, they still made out OK. Read the whole story
Bloomberg Media and Ebony have formed a partnership to explore inequities facing the Black community and highlight Black entrepreneurs and innovators shaping culture. Read the whole story
Despite threats of a pullback in theatrical movie business, studios continue to ramp up national TV spending this summer on a monthly basis. Movie … Read the whole story
