The current weakness is focused on the scatter market. Looking ahead, NCM is more positive about upfront ad discussions for the period starting in … Read the whole story

Faw worked for MediaPost as a reporter covering the ad agency beat for over seven years. She left to join Adweek in May. Read the whole story

Comscore's net loss widened from $10.4 million in the prior-year quarter to $18.5 million. Read the whole story

The number of traditional media services agencies sponsored by local media companies in the U.S. is beginning to flatten, while the universe of independent … Read the whole story

GroupM has served as pilot partner for this program and has been testing it with hundreds of participants over the past month. Read the whole story

CTV revenues were a major part of the Q2 revenue gain, to $280 million. Total video -- including CTV -- now represents a 30% … Read the whole story

There are 256 NFTs from artist pplpleasr, selling for a fixed price of 1 Ether per piece. Read the whole story

NBCU says it was the most-streamed Olympics event ever at nearly 6 billion streaming minutes. That is up 22% from 2016 Rio Olympics and … Read the whole story

AMC is 'especially pleased,' since it was WarnerMedia that shattered the traditional 90-day theatrical widow, citing the pandemic. Read the whole story

"While we agree that Facebook must safeguard user privacy, it is similarly imperative that Facebook allow credible academic researchers and journalists like those involved … Read the whole story

The new "Fantasy Island" on Fox is as unlike the original series as 2021 is different from 1977, the year the original premiered on … Read the whole story