Google Ads in the coming months will expand its safeguards to prevent age-sensitive ad categories from serving up to people under 18 as more … Read the whole story
The SambaID identifier provides "deduplication" that marketers need in a cross-device media-platform world. Read the whole story
The Tokyo Olympics garnered the most TV ad impressions (1.7 billion), followed by the NBA Playoffs/Finals (698 million) for automakers. Read the whole story
The ads' central claim has been rejected by doctors and fact-checkers, notes "The Washington Post." Read the whole story
The new division will be responsible for developing a content slate spanning 50-plus projects leading into 2022 and beyond for Telemundo and NBCU streaming … Read the whole story
Mozilla's Firefox browser is rolling out a new feature that it says will allow users to "delete all traces" of "sneaky third-party cookies" -- … Read the whole story
The companies are reportedly in talks, as AT&T continues to spin off assets to focus on 5G. Read the whole story
COMMENTARYThe show has "Shark Tank" star Kevin O'Leary as the judge/mediator of disputes that real people are experiencing around money issues. Read the whole story
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Among the biggest challenges to OTT are "fragmented inventory and cross-platform measurement of linear TV + OTT," according to an industry panel. Read the whole story
The new services will include programming that ranges from podcasts to live experiences, the company says. Read the whole story
Amplifying brand purpose has taken on greater import after a tumultuous year that included a pandemic and widespread social unrest. Read the whole story
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What was once considered unthinkable can eventually become acceptable or even popular, given shifting sensitivities of the public. Read the whole story
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The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work. Read the whole story
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The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 million impressions. But the jury is still out on the overall impact. Read the whole story
