Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode … Read the whole story
COMMENTARYInstagram reportedly is testing ads in Shop that can include one image or a carousel of images. The test, available to a handful of … Read the whole story
Organic revenue growth (which excludes currency and M&A impact) was up 15%, including a 12% gain for operations in Japan and 17% across Dentsu … Read the whole story
The bill could reshape the mobile app marketplace by imposing new restrictions on Apple and Google with a host of proposed new rules, including … Read the whole story
'Jeopardy!' executive producer Mike Richards will host the syndicated version, while actor (and Neuriva spokesperson) Mayim Bialik will host prime-time and spinoff versions. Read the whole story
The technology creates segments to target through "translation technology" that allows marketers to buy audiences through disparate platforms that never communicate with each other, … Read the whole story
The firm would also consider sale of a minority stake. Mailchimp, which has expanded its services for SMBs beyond email, is exploring options that … Read the whole story
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Total U.S. spending on subscription services grew rose 21% in the first six months of 2021 to $12.2 billion. Read the whole story
AT&T has specified a time frame for shifting Amazon Prime Video access solely to the HBO Max app -- with the expected loss of … Read the whole story
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads and impressions even when CTV devices are off, was identified and blocked for … Read the whole story
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted their focus from targeting financial services to gaming, travel and leisure industries. Read the whole story
Connected TV is the best platform for completion of advertising, with a 96% rate, says analytics company Extreme Reach. Read the whole story
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Olympic TV viewership was down an average of 45%. Based on that fact, the answer to the question is "not really." Read the whole story
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At the start of the pandemic, a survey of 5,002 people showed 30% could be found watching a TV show on their mobile devices … Read the whole story
COMMENTARYAnyone who has ever experienced the agony of seasickness might find the premiere episode of this new food show to be rough going. Read the whole story
