by Steve McClellan
Walmart has confirmed the results of a six-month review process for the $400 million-plus account. WPP's Haworth handled the business for the past five … Read the whole story
by Wayne Friedman
The MRC says its full board needs to review Nielsen's request. The MRC says the hiatus request is for a temporary period, to be … Read the whole story
by Steve McClellan
In addition to consulting, analytics and audits, MediaSense manages many of the industry's big media reviews. COMvergence estimated that the company managed 45% of … Read the whole story
by Tanya Gazdik
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the brands gathering in California this weekend. Read the whole story
by Wendy Davis
The class-action complaint states that "Facebook users continue to be bilked out of billions of dollars by scammers while Facebook continues to collect billions … Read the whole story
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by Richard Whitman, Columnist
The plan is to bring together digital services from Omnicom's Precision Marketing Group, Amazon Web Services (AWS) technology, and Credera's cloud adoption expertise to … Read the whole story
by Wayne Friedman
Disney's D2C business, which Hulu and Disney+ are a major part of, was up 57% to $4.3 billion in revenue, largely due to higher … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
How did a guy like Mike Richards land the "Jeopardy!" host job? One reason could be: There are no real quiz show hosts anymore. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Apple's current path threatens to undermine decades of work by technologists, academics and policy advocates towards strong privacy-preserving measures being the norm across a … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I liked the Slack ad that aired during the Olympics the first 10 or 20 times I saw it, but less so the next … Read the whole story
by Wayne Friedman
As for streaming platforms, Roku still leads with a 31% global share of big screen viewing time, with Amazon Fire TV in second place. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
At the start of the pandemic, a survey of 5,002 people showed 30% could be found watching a TV show on their mobile devices … Read the whole story