Walmart has confirmed the results of a six-month review process for the $400 million-plus account. WPP's Haworth handled the business for the past five … Read the whole story
The MRC says its full board needs to review Nielsen's request. The MRC says the hiatus request is for a temporary period, to be … Read the whole story
In addition to consulting, analytics and audits, MediaSense manages many of the industry's big media reviews. COMvergence estimated that the company managed 45% of … Read the whole story
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the brands gathering in California this weekend. Read the whole story
The class-action complaint states that "Facebook users continue to be bilked out of billions of dollars by scammers while Facebook continues to collect billions … Read the whole story
The plan is to bring together digital services from Omnicom's Precision Marketing Group, Amazon Web Services (AWS) technology, and Credera's cloud adoption expertise to … Read the whole story
Disney's D2C business, which Hulu and Disney+ are a major part of, was up 57% to $4.3 billion in revenue, largely due to higher … Read the whole story
COMMENTARYHow did a guy like Mike Richards land the "Jeopardy!" host job? One reason could be: There are no real quiz show hosts anymore. Read the whole story
COMMENTARY"Apple's current path threatens to undermine decades of work by technologists, academics and policy advocates towards strong privacy-preserving measures being the norm across a … Read the whole story
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I liked the Slack ad that aired during the Olympics the first 10 or 20 times I saw it, but less so the next … Read the whole story
As for streaming platforms, Roku still leads with a 31% global share of big screen viewing time, with Amazon Fire TV in second place. Read the whole story
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At the start of the pandemic, a survey of 5,002 people showed 30% could be found watching a TV show on their mobile devices … Read the whole story
