The company was so happy with the results from "Free Guy" that the movie got a thumbs up from the studio for a sequel. … Read the whole story
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Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data. Read the whole story
Other sponsors include Warner Media, Amazon Prime, IMDB, AARP, Clear Channel Outdoor, Comcast NBCUniversal and Telemundo. Read the whole story
COMMENTARYComing back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable … Read the whole story
COMMENTARYJosephine was one of a handful of unforgettable TV commercial characters from the 1960s and '70s. Read the whole story
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This may reflect the type of product seen on AVOD versus SVOD -- "older" library product from media companies. Read the whole story
CivicScience execs spent the last few months securing initial funding for the new media/ad business before incoming CEO Doug Lauretano stepped in July 1. … Read the whole story
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This is a topic you have to handle with care. People's views on vaccines can vary as well as their unique healthcare situations. Read the whole story
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There are major crises in the world. And we waste time on culture wars and whether Twitter should have changed its font. Read the whole story
She joined the agency two-and-a-half years ago as Principal in the management consulting practice and Geo Lead for the Dallas office. Read the whole story
WarnerMedia execs are determined to replace the current app, which has spawned so many complaints that it's now a meme on social media. Read the whole story
