The goal is to deliver "measurable incremental" audience reach tied to explicit "campaign spending business results." Read the whole story

Call it a tale of two buck stops, but the new guy and the old guy took decidedly different approaches to, well, bucks. Read the whole story

Media-buying data-processing firm Hudson MX this morning announced several high-profile former media agency executives have joined its senior client services team, including a trio … Read the whole story

Striking back against Ohio AG Dave Yost, Google says its search engine is not a "public utility" and that attempts to regulate search as … Read the whole story

InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Brian Lesser, this morning announced a $65 million series B round of funding. Read the whole story

The wellness-spa concept gets taken to unpredictable extremes in "Nine Perfect Strangers," a new Hulu drama series streaming this week. Read the whole story

As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that … Read the whole story

A report shows brands' and advertisers' digital spend with Facebook since boycotts following the "Stop Hate for Profit" campaign called out Facebook for not … Read the whole story

A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her … Read the whole story

Google appears to be revising its disclaimers about the Chrome browser's "incognito" mode, long touted as a tool to protect privacy. Currently, Chrome users … Read the whole story

Trejo's background includes heading campaigns for Black, Latino, and LGBTQ+ markets. Read the whole story

The sale, to privately owned real estate firm Harbor Group International, is the latest divestiture of "non-core assets" as ViacomCBS restructures to focus on … Read the whole story