by Joe Mandese
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeting options for the demand-side platforms it works with, enabling advertisers and agencies … Read the whole story
by Karlene Lukovitz
The feature is meant to help Twitter improve policing of misinformation about COVID and elections, in particular. Read the whole story
by Colin Kirkland
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what … Read the whole story
by Wayne Friedman
U.S. political advertising spending in the 2022 midterm elections will near record totals of the presidential race. Read the whole story
by Laurie Sullivan
The Taliban for years has used social media sites like Facebook and Twitter to get its message to followers. As Afghanistan falls to the … Read the whole story
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by Sarah Mahoney
However, analysts seem confident that Walmart Connect, its ad business, will pay off, with the number of active advertisers up 170%. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
TLC's "Long Island Medium" is being accused of "exploiting" 9/11 with an upcoming special in which she will be seen contacting the spirits of … Read the whole story
by Les Luchter
Flush with recent private-equity investment, Bounteous tapped OMD's Jillian Tate and AutoNation's Sheena Banton to head the digital experience agency's Marketing Services practice. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The right tends to focus on individual rights they feel they're at risk of losing. The left thinks more in terms of societal obligations. Read the whole story
by Wayne Friedman
Prime-time TV programming is just a bit behind viewing results of a year ago -- partly due to regular-season scripted series airing in the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Just four short weeks ago, we thought things were heading back to normal. Then Delta comes along and messes it up for everyone. Read the whole story
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by Ray Schultz
The new appointee has served at Pearson PLC, Hearst and Time Inc., and has founded two companies. Read the whole story