Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but … Read the whole story

With 51 updates this year, TikTok has had the greatest number of revisions, while the top five platforms combined have updated their marketing APIs … Read the whole story

It's not meant to be legally binding but does address what the 4A's calls "a number of agency pain points when participating in a … Read the whole story

As NBCU looks to start a new measurement system, some industry observers aren't as sure. Procter & Gamble, a major buyer of national TV … Read the whole story

Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. Read the whole story

Facebook has defeated claims that its prior ad-targeting options violated anti-discrimination laws by allowing advertisers to prevent housing ads from being shown to users … Read the whole story

The campaign is called "Space Is Hard" and is anchored by an FX-filled ad featuring Four-Star General John W. Raymond. Read the whole story

As anyone knows who has watched his TV shows over the years, Cesar Millan has an uncanny knack for understanding the lives and habits … Read the whole story

The 'Post' will add an associate producer and a community editor for what it calls its most popular channel. Read the whole story

Trump's lawyers argue that his permanent suspension from YouTube is causing him "irreparable injury," because it deprives him of the ability to raise funds … Read the whole story