by Joe Mandese
While advertisers and agencies agree the process is broken, that's where they split and the finger-pointing begins. Read the whole story
COMMENTARY
by Joe Mandese
This morning, another well-known advertising trade publication published a story questioning whether the Media Rating Council is "still relevant?" My answer: more than ever. Read the whole story
by Colin Kirkland
A new survey takes on the state of content creation and effectiveness in small and large organizations across diverse industries. Read the whole story
by Laurie Sullivan
Selling successfully on Amazon can become complicated, so after years of selling on the marketplace, Canopy Management CEO Brian Burt set out to develop … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The wellness-spa concept gets taken to unpredictable extremes in "Nine Perfect Strangers," a new Hulu drama series that seems tailor-made for our current age … Read the whole story
by Karlene Lukovitz
The sports media giant has been in talks with gambling companies including Caesars Entertainment. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Four years ago, I stood onstage and introduced people to the term "deepfakes." I wanted people to be more judicious about what they believed … Read the whole story
by Joe Mandese
As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-time media and agency marketing … Read the whole story
by Wayne Friedman
NBC says nearly 70 companies, up from 54, have filed proposals for its new proposed media "independence" effort. Read the whole story