by Wendy Davis
"Surveillance advertising" is unfair to consumers and harms competition by enabling companies that collect data to use the information to dominate new markets, Accountable … Read the whole story
by Colin Kirkland
The research provides insight into how brands can improve social media messaging experiences. Read the whole story
by Laurie Sullivan
Microsoft Advertising has turned to zero-party data to promote trust and relevance in advertising -- defined as data that comes from people willingly. They … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Nick Cannon's new talk show premiered this week, and Charlamagne Tha God's new show premiered earlier this month. Read the whole story
COMMENTARY
by Joe Mandese
iPhone users dramatically underestimate the time they spend on the device, and how often they use it -- but actual data shows use is … Read the whole story
by Steve Ellwanger
Moving into gaming, brand shifts from "primarily broadcast communications to create an ecosystem of experiences for our consumers." Read the whole story
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by Karlene Lukovitz
The report argues that brands should assess how well each platform aligns with their values, and shift media investments toward platforms that are implementing … Read the whole story
by Joe Mandese
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as … Read the whole story
by Laurie Sullivan
Steve Sirich, Microsoft general manager, will formally announce his last day on Thursday to pursue his passion for philanthropy. Sirich is not the only … Read the whole story
by Wayne Friedman
Over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 -- $15.1 billion and $1.53 billion, … Read the whole story
by Karlene Lukovitz
Disney+ will reach 284 million global subscribers by 2026, surpassing Netflix's projected 271 million, forecasts Digital TV Research. Read the whole story
by Wendy Davis
In a new crackdown on vaccine misinformation, YouTube on Wednesday removed video channels of prominent vaccine critics, including Robert F. Kennedy, Jr, who founded … Read the whole story
by Ray Schultz
De Mooy will represent the industry on digital technology and private policies at the state and federal level. Read the whole story
by Laurie Sullivan
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad … Read the whole story