by Joe Mandese
Marketers based in China now account for as much as $10 billion in advertising buys on Facebook, according to a GroupM Business Intelligence analysis … Read the whole story
by Steve McClellan
Traci E. Dinkins will report to Americas CEO Jason Harrison and will oversee all media practices, including planning and activation, across North America for … Read the whole story
by Joe Mandese
To celebrate National Taco Day, Spark Foundry created a campaign for Taco Bell enabling WhatsApp users to turn their "taco emojis" into tacos they … Read the whole story
by Laurie Sullivan
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video … Read the whole story
by Laurie Sullivan
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. Read the whole story
COMMENTARY
by Joe Mandese
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Comments made by characters in two recent prime-time shows came across as out-of-place, inappropriate and offensive. Read the whole story
by Wendy Davis
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracking technology that relies on characteristics of users' computers -- may not be … Read the whole story
by Wendy Davis
The trade group Out of Home Advertising Association of America is siding with two ad companies that are urging the Supreme Court to invalidate … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in … Read the whole story
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by Richard Whitman, Columnist
The company has formed a new global unit called Dentsu Gaming that offers in-game advertising, game production and IP development and other services as … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competitors wasn't broadcast networks. It was Fortnite. Read the whole story
by Wayne Friedman
YouTube TV will continue to carry 14 NBCU broadcast/cable channels. Reports say YouTube TV did not get any price protection concerning carriage fees. Read the whole story
by Karlene Lukovitz
"There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again … Read the whole story
by Wendy Davis
Trump's lawyers argue that his continued absence from Twitter could hurt the Republican Party's chances of winning future elections. Read the whole story