by Joe Mandese
The analysis reflects a new, more representative composite of U.S. ad-spending data pooled by Standard Media Index. Read the whole story
by Laurie Sullivan
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday … Read the whole story
by Colin Kirkland
There has already been news of Truth Social being hijacked. Trump Media & Technology Group intends to "rival the liberal media consortium" -- and, … Read the whole story
by Wayne Friedman
Thursday's stock price of Digital World Acquisition Corp., the company that intends to merge with former President Trump's new company Trump Media & Technology … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Netflix says "Squid Game" has emerged as the most popular show it has ever offered, which is no mean feat. Read the whole story
by Laurie Sullivan
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook has made more than its share of questionable privacy decisions in its 18-year history, but one of its biggest mistakes may have been … Read the whole story
by Karlene Lukovitz
Board says Facebook withheld critical info about the "cross-check" system reportedly used to give high-profile platform users immunity from its content rules--and didn't mention … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly. Read the whole story
COMMENTARY
by Meilani Weiss, Op-Ed Contributor
Brands need a strategy to take full advantage of the plethora of opportunities available through brand integration. Read the whole story
by Karlene Lukovitz
YouTube TV was already off of new Roku devices as a result of an ongoing dispute between the two companies over terms for renewing … Read the whole story
by
More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers. Read the whole story
by Todd Wasserman
"Nearly every one of our eight major client sectors is increasing at a double-digit percentage rate," said company CEO Philippe Krakowsky. Read the whole story
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by Richard Whitman, Columnist
By region Europe and North America were the biggest contributors with growth of 18.4% and 15.5% respectively. Read the whole story
by Wendy Davis
Consumers "would likely be surprised at the extent of data that is collected and combined for purposes unrelated to providing the service they request … Read the whole story
by Wayne Friedman
WarnerMedia ad revenues were down in Q3 this year, but overall revenues were up 14% to $8.4 billion, largely due to the growth of … Read the whole story