by Joe Mandese
The evidence comes from three big digital ad companies -- Alphabet, Microsoft, and Twitter -- which reported massive third-quarter ad gains Tuesday. Read the whole story
by Laurie Sullivan
Alphabet posted its highest quarterly revenue increase in more than a decade as businesses jumped online and poured money into digital ads to meet … Read the whole story
by Joe Mandese
Buhlmann, who remained a special advisor to Dentsu through December 2019, previously was chairman of Merkle and CEO of Aegis Group prior to its … Read the whole story
by Wayne Friedman
Postseason has averaged 3.67 million viewers per game for 29 total games vs. 2019 -- wild card, divisional, and league championship series games post-season … Read the whole story
by Wendy Davis
In moves that could pave the way for restoration of net neutrality rules, President Joe Biden has chosen FCC Commissioner Jessica Rosenworcel to lead … Read the whole story
by Colin Kirkland
In one recent study testing the reach of a similar video ad campaign on the two platforms, Instagram Reels completely outperformed TikTok. Read the whole story
by Laurie Sullivan
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Cheat Day USA" encourages dieters to splurge on high-calorie foods on "cheat days," even though diet and nutrition experts decry the practice. Read the whole story
by Colin Kirkland
Facebook's earnings were $3.22 per share vs. the expected $3.19 per share. Facebook reported $29.01 billion in revenue, up 35% vs. the same period … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In Australia, Fox Corp. leader Rupert Murdoch has been a longtime climate-change denier for years. Read the whole story
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by Richard Whitman, Columnist
The platform leverages anonymized transaction data held by banks, allowing brands to hyper-target their offers and communications to a bank's customers. The communications are … Read the whole story
by
Apple changed its software to give customers more control over the data they share with apps, driving up CPMs. Read the whole story
by Wendy Davis
Mozilla's Firefox browser quietly began testing the "Global Privacy Control" several weeks ago, and expects to roll out the feature more broadly in coming … Read the whole story
COMMENTARY
by
The commission that Google collects from its AdX marketplace for digital ads is about two to four times as much as fees for other … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Senators on Tuesday confronted executives from TikTok, Snap and YouTube with horror stories about young people and social media. Read the whole story
COMMENTARY
by Drew Kerr
Facebook could even create a holding company called Holy Bible, but a damaged brand is a damaged brand. Read the whole story
by Ray Schultz
Windows computers are used by most, and over half use Microsoft Apps, Setapp reports. Read the whole story