by Joe Mandese
She has served as Chief Strategy Officer for North America since joining Havas in April from Publicis Media. Read the whole story
by Joe Mandese
With podcast ad spending projected to surge 32% this year, advertising/marketing will be the fastest growing source of audio media revenue this year, outpacing … Read the whole story
-
by Joe Mandese
The third-party measurement service cites "continued growth of social media." Read the whole story
by Laurie Sullivan
The former Google Chairman/CEO warns that the AI of the future will be much more powerful than today, with the ability to manipulate people … Read the whole story
by Colin Kirkland
With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all … Read the whole story
-
by Wendy Davis
"Privacy does not end at state lines and Americans deserve better than a patchwork of different and conflicting state laws," Reps. Cathy McMorris Rodgers … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I think this whole push toward the metaverse makes sense. It smells a lot like the push toward digital in 1995. Read the whole story
by Laurie Sullivan
Media ad budgets in 2022 are expected to increase 13% compared vs. the prior year, according to media buyers and brands participating in a … Read the whole story
by Tanya Gazdik
The top five brands by TV ad impressions were Hyundai (2.5B), Ford (2.4B), Lexus (2.3B, Nissan (2.0B) and Toyota (1.9B). Read the whole story
by Steve McClellan
Pro forma organic net revenue growth for the period was nearly 23% and 15.6% for the first nine months of the year. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Publishers are not just be information providers. It must create products that support the organization. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ads often target people who see them anyway, so finding consumers and turning them into customers could help to reduce budgets and increase conversions. … Read the whole story
by Laurie Sullivan
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the … Read the whole story
by Tanya Gazdik
This marks Chipotle's largest sports sponsorship to date and the first time the brand has been an official sponsor of a major sports league. Read the whole story