by Joe Mandese
The analysis comes as spikes in the Omicron variant are causing new disruptions that could impact ad-spending plans going forward. Read the whole story
by Steve McClellan
OMD, the incumbent on the assignment, will continue to support McDonald's USA locally and in other international markets with existing relationships. Read the whole story
COMMENTARY
by Joe Mandese
I had to chuckle when I got a request today not to give live coverage to a press conference on the anniversary of the … Read the whole story
by Joe Mandese
The guidelines address the growth of online platforms and new immersive forms of child-directed interactive media, including in-app and in-game ads and purchases. Read the whole story
by Steve McClellan
Goodstuff, with 130 staffers, will maintain its brand and join the Stagwell Media Network of agencies, which manages nearly $5 billion in media expenditures. … Read the whole story
by Colin Kirkland
A new social-networking platform invites users to do the impossible: choose their own family. Read the whole story
by Colin Kirkland
Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Last month, the "TV Blog" suggested that a daytime court show would feel out of place in prime time, and that prediction has come … Read the whole story
COMMENTARY
by Valerie Moizel, Op-Ed Contributor
Do brands benefit from denial? Should brands give people an emotional escape -- or tackle harsh realities head on? Do people want authentic, unvarnished … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Readers show they continue to believe laughter is the weapon "regular" brands can't access the same way as D2C upstarts. Read the whole story
by Laurie Sullivan
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent the hair-color category. Read the whole story
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by Richard Whitman, Columnist
Location-based augmented-reality platform ARound is designed for live venues and retailers. H&M and an MLB baseball team are currently testing it. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
In Peter Jackson's documentary "The Beatles: Get Back," we're able to experience the human complexity of making music. Read the whole story
by Wayne Friedman
Sports gaming and wagering marketing for NFL and college football has risen threefold, totaling $175.7 million in national TV spend, according to iSpot.tv -- … Read the whole story
by Wendy Davis
AT&T and Verizon said late Monday that they would delay rolling out 5G service near airports for two weeks. Read the whole story