by Karlene Lukovitz
ViacomCBS -- rechristened to Paramount as of today -- also announced Paramount+'s expansion into France. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Foo Fighters' post-Super Bowl VR concert was supposed to be the use case for Meta's Horizon apps, touted as the future of the metaverse. Read the whole story
COMMENTARY
by Joe Mandese
Talk radio -- especially the conservative shock jock kind -- has come full circle, and is now being streamed to millions. Read the whole story
by Joe Mandese
"It's axiomatic that viewers' regularly watched news brands align with their personal world view," says Brand Keys' Passikoff. Read the whole story
by Wayne Friedman
This year's Super Bowl drew some 112 million average minute total TV viewers, NBCU says -- up 16% from last year. Data comes from … Read the whole story
by Todd Wasserman
The money flowing from crypto in 2021/22 for marketing has been considerable, with 142 brands spending $90 million in 2021. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Sports legends embracing gambling on the sport that made them legends is a disturbing trend that in a past era would have been inconceivable. Read the whole story
by Karlene Lukovitz
Is the shortened name an attempt to distance Facebook from the dangerous fake news on the feed, or from the Facebook News platform? Don't … Read the whole story
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by Karlene Lukovitz
Metrics include scan rates indicating engagement. Read the whole story
by Laurie Sullivan
On the roadmap are the development of technical standards to accelerate growth of CTV, supporting the upfront and consistent audience measurement -- and initiatives … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Very un-Canadian of us: We're making the nightly news around the globe. We've traded in polite for protest. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
QR codes made news after a viewing surge to Coinbase's QR code ad forced the company to throttle its site traffic. But marketers now … Read the whole story
by Wayne Friedman
ViacomCBS is changing its name to Paramount, in a dramatic move to increase its profile around its soaring streaming business. Its Q4 global streaming … Read the whole story
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by Karlene Lukovitz
Data-driven creative can incorporate and update dynamic elements including product or location feeds, and event triggers such as weather and game scores. Read the whole story
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by Wayne Friedman
In AMC's most recent quarter, ad revenues slipped 1% to $234 million. The company had higher pricing and ad-supported streaming growth, but also saw … Read the whole story
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by Richard Whitman, Columnist
The holding company has elevated two FCB executives to jointly run the agency going forward. North America CEO Tyler Turnbull has been upped to … Read the whole story