The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story

Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story

According to WARC, it's about $44.4 billion. Really. Read the whole story

Citing long-term demand from the digital ad industry for its verification, fraud detection, brand safety and contextual targeting solutions, BMO Capital Markets initiated coverage … Read the whole story

Former president Donald Trump's newly launched Truth Social app, which boasts it encourages all viewpoints, already appears to have blocked the parody account @DevinNunesCow. Read the whole story

Together, TikTok and Stingray are launching TikTok Radio throughout the U.S. (available today) and Canada (available tomorrow) via TV, web, and mobile. Read the whole story

According to all Viking movie and TV dramas, including a new one on Netflix, Viking culture was focused on only one thing -- war. Read the whole story

TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed "incremental" reach for TV and video … Read the whole story

The experience will include gamification and other content, and Havas said it intends to include some recruitment and employee onboarding services. Read the whole story

In a limited NYC promo, anyone who discovers the machine can be transported into a pop-up market and bag free fruits and vegetables. Read the whole story

And the momentum is expected to continue in 2022: WPP is projecting organic growth of 5% for the full year. Read the whole story

Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year. Read the whole story

APX Content Ventures – Publicis Media’s content investment arm which focuses on purpose-driven and diverse content production—has hired Allie Dvorin to oversee APX Content Ventures … Read the whole story

Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads. Read the whole story

Univision says its ad business witnessed the highest volume and price growth in the company's history, with new brand activations and growth in all … Read the whole story

LinkedIn is getting into the world of podcasting, building out a network of creators and shows as a way for professionals to connect. Read the whole story

One of the world's largest OOH companies has secured a 10-year system ad program contract with Denver's Regional Transportation District, which spans more than … Read the whole story